Digital ecosystem design
End-to-end architecture for fans, racers, crew, officials, and track staff across web, mobile, and on-site systems.
Technology built for
motorsports operations
MSDW partners with racing series, tracks, and promoters to design and deliver the next generation of timing, logistics, and fan engagement technology.
Focused on the full race weekend
- Fan, crew, and logistics applications
- Timing system strategy & integrations
- Event operations and payouts workflows
- Cloud-native, scalable architecture
About MSDW
Motorsports DataWorks is a technology consultancy dedicated to bringing enterprise-grade thinking to motorsports. We blend decades of software architecture experience with a practical understanding of track operations.
From first whiteboard sketch to production launch, MSDW stays engaged as your architecture partner, helping you choose the right technologies, delivery approach, and vendors to support long-term growth.
Architecture first
Clear, phased roadmaps that align budget, risk, and track operations.
Vendor neutral
We work with your preferred timing, dev, and cloud partners—or help select new ones.
Delivery oversight
Hands-on leadership from concept through rollout and support.
Core capabilities
Mobile apps
Fan, crew, and logistics applications designed around the realities of race-week schedules and connectivity constraints.
Timing systems & data
Strategy and integration for professional-grade drag racing timing systems and data pipelines.
Operations & logistics
Tools for scheduling, routing, equipment tracking, payouts, and event operations for multi-track series.
Cloud & DevOps
Azure-based environments, CI/CD, security, and observability tuned for motorsports workloads.
Advisory & oversight
Fractional CTO/Chief Architect engagement to guide vendors and internal teams.
Looking at modernizing multiple tracks or a full series?
MSDW specializes in phased, multi-year roadmaps that start with quick wins.
Start the conversation
Share where you are today and where you want your series or facility to be in the next 2–3 seasons. We’ll respond with an initial point-of-view and a proposed next step.
- Primary contact Lee Fleming, Founder & Chief Architect
- Email lfleming@motorsportsdataworks.com
What to include
- Series and/or tracks involved
- Current timing & registration systems
- Key pain points for fans, racers, and staff
- Rough timeline & priorities
MSDW typically engages as an architecture and delivery partner, working alongside your internal team and selected vendors.